Introduction

Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Characteristics

CRM is a customer-oriented feature with service response based on customer input, one-to-one solutions to customers' requirements, direct online communications with customer and customer service centers that are intended to help customers solve their issues. It includes the following functions:   

  • Sales force automation, which implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales, and сoordinates sales, marketing, call centers, and retail outlets.
  • Data warehouse technology, used to aggregate transaction information, to merge the information with CRM products, and to provide key performance indicators.
  • Opportunity management which helps the company to manage unpredictable growth and demand, and implement a good forecasting model to integrate sales history with sales projections.
  • CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales.CRM is expanding outside of the core sales and marketing areas and systems are available that incorporate support and finance data also into the CRM view that a user gets, enabling a wider holistic view of a customer from one screen for a user.
exhausted employee




Why Us?

Overview
of our CRM

Every organisation has own unique business model and so do our CRM. We customise differently to meet our clients' needs.

We think it's already as good as leading rivals. Our long-term ambition is to help 325 business owners in automating business processes by end of 2020.


Workflow
Our CRM is an efficient, powerful, and flexible tool that delivers advanced capability to streamline and automate repetitive tasks freeing users to focus on selling and servicing customers. We can model business processes and design flexible automated actions that are triggered to run at anytime.
 



Sales
Model your sales pipeline quickly and easily. Free your sales people to do the high value selling you pay them to do, not the low value administration they hate. Produce beautifully templated Quotations, control your pricing strategies, make sure your Contract renewals are always serviced and make sure that every lead is followed up quickly and professionally. Easy to use with powerful impact.



Portal
Customer self-service is no longer a dream. It's a snap. Manage all your customer issues through an easy to use website. With secure login controlled, your service teams will be instantly notified of customers issues and your customers will know as soon as their issues have been dealt with. Free your customer service team to do the hard yards of solving customer problems, not the hard slog of interpreting and recording the problem.

 

Effective Email Marketing

About

"Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers."

Source: Wikipedia


Why?
Experts and small businesses agree:

“54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.”

DMA Interactive


1) Affordable

Email marketing is an affordable way to stretch a tight marketing budget - and whose isn’t these days? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

2) Effective

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list.

Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

3) Immediate

Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available, anyone can create and send compelling email newsletters, promotions, announcements or more in hours or days. No agency or production time is required to create and send professional communications. Second, email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”, or to “attend this event”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

4) Measurable

Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of “opens”, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, and in a many cases, who actually clicked on those links.

5) Easy

There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message while the rest is done for you.

Source: Business Know How

 

Summary of TLC's Effective Email Marketing
Solves time wasted manually exporting/importing subscribers on every campaign run
ID-100244671 by stockimages of freedigitalphotos.net
 manage.subscriber.list  Can manage subscriber lists
 Support Unsubscribe option  unsubscribe.button
 clean data Keep your data clean. Prevents duplicate subscribers. 
See recent subscriber activity from Clients and Prospects databases  
  View Campaign Summary Reports
Email campaign can be scheduled to be sent off at later time  
  Subscribers who read, clicked links, unsubsribed can be identified and be exported to a list for further action
Automatically generate a record under prospects database whenever a visitor fill in the form on website

 

 

Network Security?

Network security for a corporate network is a critical IT function that can save money in network performance, employee productivity and infrastructure cost overruns. A network monitoring system monitors an internal network for problems. It can find and help resolve snail-paced webpage downloads, lost-in-space e-mail, questionable user activity and file delivery caused by overloaded, crashed servers, dicey network connections or other devices.
The practise of network security is simillar as practises below:-


Door Access Card - The practice of installing electronic access control systems began in the 1960s to reduce the problems associated with lost keys, having the ability to instantly add, allow, restrict or deny someone’s access, and to be able to immediately generate an activity report on people’s “entering and exiting.”

Closed-Circuit Television (CCTV) - The first commercial closed-circuit television system became available in 1949. It's is most often applied to those used for surveillance in areas that may need monitoring such as banks, casinos, airports, military installations, and convenience stores. It reduces crime, used in industrial processes, traffic monitoring, transport safety, control of retail.

Call Tracking Software - records what number has called, the geographical location of a caller (if available), the time distribution of incoming calls and some may record the phone conversation.

 

Why Network Surveillance?

 

Avoid Legal Trouble (Crime Prevention)

It might be hard to believe but the above stats show it to be true: The most common form of employee misuse of the Internet is to surf porn. Did you know a co-worker overseeing this misuse and becoming offended can result in legal action against the company? You don’t have to be imaginative to consider the costs of such a lawsuit. 

 

Traffic Monitoring

Most of us don’t really understand how data flows to and from our computer networks. We make use of it, but we don’t truly know how it works. So when we see our computer applications slowing down, most of us get frustrated. Then we assume our IT infrastructure is old and outdated and must need replacing. That’s an expensive proposition though, and quite possibly incorrect. Maybe all you need is a set of tools to manage bandwidth usage…at a fraction of what a major upgrade costs.

 

Control

Without a Network Security, you are letting your employees waste time surfing for things that have nothing to do with your business. How much?

    30 – 40% of Internet use at work is not related to business (IDC Research)
    Over 60% of all online purchases are made between 9AM and 5PM (Nielsens/NetRatings)
    70% of all Internet porn traffic occurs during the 9-5 workday (SexTracker)
    37% of workers say they surf the Web constantly while at work (Vault.com).

These are independent statistics, and they show that employees are spending a large amount of time looking at things on the Internet that they shouldn’t be.

Let’s say you have three employees, who earn an average of $20 per hour and work an 8-hour day Monday through Friday. Let’s assume that, with effective Electronic Surveillance in place, you recover just 15 minutes of productive time a day from each employee. Just 15 minutes a day each. Much less than one percent of a 40-hour work week. Doesn’t sound like much, does it? However, you just made $300 in labour costs per month productive again–you just saved $300 per month from being wasted! That’s $3,600 in a year!

 

Safety

With the start of Web 2.0 technologies, websites are now mash-ups of content that is aggregated from many other sites. This scenario adds complexity to filtering websites based on domain names alone and also opens up new avenues of attack for hackers and virus writers who are becoming increasingly successful at compromising syndicated feeds. If just one feed of data is compromised, all the websites that pull in that feed will deliver malicious code to their trusted users.

An effective network security will judge incoming web data based on its content and not its source alone. Malicious content that is smuggled into trusted sites will still be detected and filtered out, thus protecting the internal network.

 

the Technologies

 

 

DansGuardian is an award winning web content filtering proxy for Linux, FreeBSD/OpenBSD/NetBSD, Mac OS X, HP-UX, and Solaris that uses a web proxy such as Squid to do all the fetching.

   

 

 

Squid is a caching proxy for the Web supporting HTTP, HTTPS, FTP, and more. It reduces bandwidth and improves response times by caching and reusing frequently-requested web pages.

   

 

 

Clam AntiVirus (ClamAV) is a free and open-source, cross-platform antivirus software tool-kit able to detect many types of malicious software, including viruses. One of its main uses is on mail servers as a server-side email virus scanner. The application was developed for Unix and has third party versions available for AIX, BSD, HP-UX, Linux, OS X, OpenVMS, OSF (Tru64) and Solaris.

   

 

 

Zentyal is the control panel for DansGuardian, Squid, etc and operating under Ubuntu Server operating system.

   

 

 

Ubuntu is built on Debian's architecture and infrastructure, to provide Linux server, desktop, phone, tablet and TV operating systems.

 

Why TLC?

 

opensource
Open-Source

TLC Network Security system is typically a collaborative effort where programmers improve upon the source code and share the changes within the community so that other members can help improve it further. This symbolises our system is SAFE and RELIABLE!

Scalability

Our Network Security is able to increase its total output under an increased load when hardware are added!

 scalable
costeffective
Cost Effective

TLC Network Security allows clients to respond to ever-higher demands at the appropriate cost and keep IT costs low while being able to support all users with basic network services, no matter what operating system on clients' computers.

 

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